Why VFX Companies Want to Craft Your Hyper-Real Avatar for the MetaverseĬommenting on his strategy for sustaining his company’s growth, Scott emphasized the very thing that makes the Hypermodels so lifelike: human individuality. The fact that the digital versions of real, flesh-and-blood humans are owned by their real, flesh-and-blood human selves (or their estate) means that they can one day bring those models into other virtual spaces in the metaverse - a critical component to Web3 and the metaverse. (With 60 million views, “Jump” is the most-watched video featuring a virtual being.) Signaling confidence in Hyperreal’s continued growth, the Korean giant CJ ENM took a minority stake in Hyperreal in April. and, with entertainment mogul Simon Fuller and Verizon, invented an AI-driven alien pop princess named Alta B who appeared with the boy band Now United in their “Jump” video. Hyperreal, which is known for its “Hypermodel” digital humans, has in two years created a near-perfect double of pop star Madison Beer (for a performance that won a Webby for Tech Achievement) made Paul McCartney resemble a Beatles-era version of himself designed a virtual model of the late rapper The Notorious B.I.G. It’s that he’s putting those creations into the hands of the talent themselves, empowering them to drive the innovation. The true innovation of Remington Scott’s company, Hyperreal, is not just that he’s created strikingly lifelike digital versions of stars who are living or dead (or completely fictional).
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